Branding

Quote from pbs.org interview with Edmund Mierzwinski, consumer program director of U.S. PIRG.
Why do Democrats continue to talk about the Bankruptcy Bill? Sure, it effects how people are treated in bankruptcy. But, in its essence, this was a bill bought and paid for by the credit card industry to feather its own nest and screw consumers.

Why aren't we calling it the Credit Card Welfare bill?