Tuesday, June 03, 2008

Message Discipline

Message discipline is one of the things I admire about the Obama campaign.

Every spokesperson who talks about John McCain talks about running against "John McCain and George W. Bush."

Today I had CNN droning on in the background. An Obama spokesperson says Obama is running against John McCain and George Bush's policies. Then a McCain spokesperson comes on. First he says "Obama is fond of saying McCain is running for Bush's third term." (Thank you for delivering Obama's message!) Then he says Obama's talking point that McCain is running for Bush's third term is not true. Again, Obama's message discipline has got McCain's spokesperson delivering our message.

A Democrat who is on offense, not defense! Refreshing.

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